In the Broadway version of Wicked (as in the original Wizard of Oz), the main characters driving the action of the story are female. In Wicked, the focus is on the relationship between Elphaba (Wicked Witch) and Galinda (Glinda the Good Witch), as well as Elphaba's political views.
In my opinion, audiences enjoy Wicked because it offers a layered interpretation of the Wicked Witch. Not only is Elphaba "different" (her green skin), but she stands up for what she believes in, even if others are against her. This attitude endears her to the audience. Young women who may be self-conscious about their looks or their opinions can be encouraged by Elphaba. Elphaba's story is driven by her intention to do the right thing, even if it gets her in trouble. This is reinforced in her most famous song, "Defying Gravity." Elphaba sings a heartfelt song about not letting anyone keep her down. This hopeful, determined attitude appeals to audiences.
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