The term "fashion" describes the customs or preferences of people in a particular place or time. Fashion can be used to describe styles of cooking, manufacture, arts, and architecture, but we most often use it when talking about clothing and bodily adornment.
In fact, most people think of clothing, accessories, and hairstyles when fashion is mentioned. Many people colloquially use the term to refer to changing tastes and customs in dressing. For example, one might say a particular style of dress has fallen out of fashion, meaning it is no longer in favor with a group of people.
The "world of fashion" is highly competitive, with many artists and designers competing to innovate while still appeal to public tastes. Sometimes, a single individual is so influential in changing fashions that they become iconic. In the 1960's, model Twiggy's slim figure and short haircut were a departure from the styles of the previous decade but quickly became very fashionable.
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