Using the Boston Consulting Group Model, dogs create low growth and low market share. Dogs are expensive for the organization and create slow turn-around. Dogs may create some revenue or cash flow. However, if they do not, dogs should be liquidated. A dog program at St. Jude's may be a holistic clinic for children with Attention Deficit Disorder. The clinic serves a much needed purpose. However, the clinic is costly and generates little to no revenue. The revenue that is created takes months to realize since revenue is generated between monthly visits. The clinic also demands high skill level and high salary time for a smaller percentage of patients.
A question mark at St. Jude's could be the treatment of severe accident victims in the surgery department. Because of the nature of accidents and treatments, this would be a low market share limited to their immediate geographical area. The service, however, provides much needed services and could generate more revenues. Because of the demand for services, St. Jude's should invest heavily in this area.
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